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Santika Wins Corporate Image Award 2013

The Best in Building and Managing Corporate Image


Once again, Santika Indonesia Hotels & Resorts has been honored with a prestigious award – this time by Bloomberg’s Businessweek Magazine, picking up the Corporate Image Award 2013 in the National Hotels Network or National Hotel Chain category.

The Corporate Image Award is given to Indonesian companies with the best reputation or brand image. Previously known as Indonesia’s Most Admired Companies Award, or IMAC, this year’s awards were presented at a ceremony held at Hotel Mulia Senayan, Jl. Asia Afrika, Senayan on Tuesday 11th June.

The awards are made based on an independent survey by Frontier Consulting Group, which has been carried out every year since 2000. The results of this year’s survey will be published in the June 2013 edition of  Bloomberg BusinessWeek Magazine.

GM Corporate Sales & Marketing PT. Grahawita Santika, Guido Andriano (middle), CEO Frontier Consulting Group, Handi Irawan (left) and Managing Editor Bloomberg Businessweek Indonesia, David S Simatupang (right)

IMAC 2013 used four dimensions: QualityPerformance, Responsibilty and Attractiveness. The Quality dimension comprises four attributes: Consumer Care, Products/Services, Trust, and Innovation. The Performance dimension comprises two attributes: Opportunities for Growth and Development, and Excellence of Management. The Responsibility dimension comprises two attributes: Environmental Awareness, ans Social Responsibility. The Attractiveness dimension comprises two attributes: Working Environment, and Quality People.

A total of 2350 respondents took part in the survey, via face-to-face interviews, phone interviews, and online survey.  Purposive Sampling was used for face-to-face interviews with management, stock holders/investors and journalists,  while Multistage Area Sampling was used for respondents from the general public.

It is truly an honor, and a great source of pride, for Santika Indonesia to receive the prestigious Corporate Image Award for 2013.


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