Santika Hotels & Resorts augments their pricing decision support process by selecting RateGain’s Rate Intelligence Solution
In an increasingly competitive market, hotels face a challenge in keeping track of their brand visibility and ensuring that their market share increases on both direct and indirect online distribution channels.
Keeping this in mind, after maximizing their billboard effect and optimizing visibility on different OTA channels by using RateGain’s Channel Management solution, Santika Indonesia has a taken a step ahead by choosing “PriceGain – Hotel” for its properties.
“PriceGain solution from RateGain will help us develop our revenue management system by providing rate intelligence in order to sell the right rates to the right guests in the right place at the right time”, said Andy Khen, Corporate Director of Global Revenue Management & Distribution at Santika.
He further added, “The main reason to choose PriceGain solution was to ensure that our rates remain competitive in the market and to have the benefit of maintaining rate stability during high and low periods to increase the demand”.
Anil Varma, Senior VP- Hospitality at RateGain commented on this association, “With dynamic pricing being the order of the day, it is becoming imperative for hotels to price themselves competitively. No longer do budgets and business on books remain the major factors in determining the pricing decisions. Hotels now need to factor in competitor pricing and can no longer remain oblivious to it. RateGain’s superior rate shopping solutionnot only meets these objectives but also provides a lot more intelligence to ensure our subscriber hotels have an edge over the others”.
About Santika Indonesia Hotels & Resorts
Santika Indonesia Hotels & Resorts is one of the largest hotel chains in Indonesia and managed under PT. GrahawitaSantika, a member of Kompas Gramedia Group. PT. GrahawitaSantika was established on August 22, 1981 and has over 50 hotels across Indonesia. Since 2006, PT. GrahawitaSantika has changed its strategy based on market segmentation and divided its brands into The Royal Collection, Hotel Santika Premiere, Hotel Santika, and Amaris Hotel. Santika Indonesia Hotels & Resorts is becoming an international hotel investment and management group with luxury villas, hotels and resorts, as well as spas and restaurants located at their hotels and resorts. For more information visit www.santika.com and www.amarishotel.com.